Professional Experience
 
Author/Freelance Writer Pacific Northwest
2005-Present
  • Currently writing/researching, under contract, a 200-page guidebook to rock
    climbing and mountaineering in North Idaho/Western Montana
  • Frequent contributor to the internationally-acclaimed and award-winning
    website Mountainzone.com (latest article published August 15, 2005)
  • Continually tackling various freelance copywriting projects for regional
    marketing agencies and creative groups in the West
 
Fineman PR
Writer/Account Executive
San Francisco, CA
2004-2005
  • Wrote numerous press releases and media advisories, as well as collaborated on
    new business proposals and presentations
  • Was liaison between high-profile media and client communications plan
  • Assisted in the development and execution of major corporate events
 
Keokee Creative
Copywriter
Sandpoint, ID
2003-2004
  • Developed on-target creative concepts with art director and client teams by marrying copy content with key brand elements
  • Wrote extensive marketing copy for North Idaho’s largest outdoor recreation resort (golf, skiing, marina, etc.) and residential living community
  • Wrote/researched editorial columns and advertorial for Sandpoint Magazine
 
Media Venture Partners
Copywriter
Honolulu, HI
2001-2003
  • Developed marketing strategies for Nissan Motor Company products through promotional copywriting and advertorial
  • Assisted in creative marketing concepts for major corporate clients such as Xterra off-road vehicles and Infiniti Motors
  • Researched/wrote technical and promotional content for major corporate websites
  • Wrote a variety of product reviews, outdoor/travel articles and conducted interviews with high-profile community leaders for Shift and Venture magazines
 
LCH Advertising
Junior Copywriter (Internship)
Honolulu, HI
2000-2001
  • Developed marketing campaigns for upscale retail stores
  • Wrote promotional copy for luxury resort hotels such as JW Marriott Ihilani
  • Created a 30-second national cable-TV spot
  • Established working relationships with account service and design teams
 
Education
 
Western State College
Bachelor of Arts, Department of Recreation
Gunnison, CO
Graduated 2000
  • Designed curricula for the Gunnison Outdoor Leadership Seminar
  • Designed curricula for Freshman Wilderness Orientations
  • Dean’s List 1998/1999
  • Elective credits taken in Journalism and English
 
Additional Accomplishments and Experiences
 
  • Nationally-published outdoor/travel writer (Mountainzone.com, The Mountain Gazette, Mountainfreak Magazine, Idaho Golf Magazine)
  • Study Abroad Semester, Lincoln University, New Zealand
  • National Outdoor Leadership School (NOLS), Graduate, Semester in Patagonia (75-day intensive leadership training expedition), Chile, South America
  • Colorado Outward Bound School, Lead Mountaineering Instructor
  • South Africa Outward Bound School, Assistant Instructor
  • Private mountaineering guide, Mt. Rainier, Washington State
  • High-altitude expedition member, Cordillera Blanca, Peru (summits to 20,000’)
  • Independent world traveler (have traveled on 5 continents)
 
 
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Thad Laird

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